Hitched.co.uk ties the knot with 24/7 Real Media in exclusive deal
2nd July 2007: Hitched.co.uk, the UK’s largest wedding web site, today announces the appointment of 24/7 Real Media as its integrated digital marketing provider. 24/7 Real Media replaces AdLink as sole provider of technology and media services to Hitched.
Hitched will be using 24/7 Real Media’s Open AdStream® product, which allows publishers to deliver advertisements across their sites. Open AdStream will enable Hitched to maximise return on its inventory whilst at the same time reducing its overall costs.
The adoption of Open AdStream will ensure visitors to the Hitched site receive intelligent, targeted adverts based on their profile, benefiting consumers, advertisers and Hitched itself. For example, a 30 year-old bride-to-be visiting the Hitched web site will be served adverts specifically relevant to her profile, be they for wedding photographers, hen nights or beauty treatments.
Darren Noel, co-founder of Hitched, said: “This is an exciting time for Hitched, with our re-designed web site launching in August. 24/7 Real Media matches our company in its innovative approach to web selling and we’re confident that it will help us to offer our customers structured and targeted advertising opportunities.”
One of the main reasons behind Hitched’s decision to appoint 24/7 Real Media was the capability of 24/7 Real Media’s technology to deliver targeted media solutions. Hitched felt this technology would allow it to truly target and attract advertisers aiming to hit its core demographic of females between the ages of 22 and 35 years old. Using 24/7 Real Media’s ‘Open AdStream’, Hitched will be able to increase the value of its content inventory by integrating ad serving, analytics and targeting on one platform.
Noel concluded: “We have already noticed 24/7 Real Media’s flexibility in tailoring their solutions to our specific needs. They’ve given us great advice on the way we structure our advertising model which we will be implementing once our new site goes live.”
Sigrid Koch, Sales Director at 24/7 Real Media, said: “Hitched is a great name to add to our portfolio of exclusive publisher deals and will allow us to target a great many well-known advertising brands. This is a great endorsement of both our technology, which has played a major part in winning this deal, and also the expertise of our staff. It was our industry understanding and experience that proved to Hitched that we can deliver real improvements to its business.”
She continued: ‘Hitched is a rare commodity online in that by its nature the audience is continually refreshed (bigamists and serial divorcees apart!!) allowing advertisers an opportunity to maintain performance and brand exposure over long period of time.”
About 24/7 Real Media.
24/7 Real Media is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency, and ROI. Using its award winning ad serving, targeting, tracking, and analytics platform, powerful search marketing capabilities and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 20 offices in 12 countries throughout North America, Europe and Asia Pacific.
24/7 Real Media: The Science of Digital Marketing.
For more information on 24/7 Real Media UK, please contact:
Tom Holland
Brands2Life
Senior Account Manager
T: +44 (0)20 7592 1200
E: tom.holland@brands2life.com
