24/7 Real Media reveals launch of ‘Search Re-Targeting’ and the results of the first live trial
Together, search and display advertising now account for 80% of all digital marketing, however advertisers have so far not been able to link the two. As a result most display advertising targets people on the basis of where they are, rather than who they are, whilst Search only gives advertisers one chance to convert a sale, with typical click-through rates of four per cent.
To address this problem, Managing Director of 24/7 Real Media, Ed Stevenson, will explain how search and display has been brought together with ‘Search Re-Targeting’. It enables repeat targeting of a customer using cookies stored on the user’s PC, to ensure that what people see as display advertising is directly linked to what they have searched for in the past. It’s a win-win situation for publishers and advertisers as it increases the targeting and effectiveness of campaigns in terms of conversion rates - this means more products sold for the advertiser and more click-through commission for publishers.
As testament to its success, foreign currency provider Interchange FX has taken part in the first live UK trial of the technology and seen conversion rates increase eight-fold. Ed Stevenson and John Harrison, Managing Director of Interchange FX will reveal the exclusive results during the workshop at Ad:Tech.
‘Search Re-Targeting’ is just one of many new products and services from 24/7 Real Media. A leader in providing multi-platform marketing strategies, it is the only company in this sector to offer everything you need to solve your digital marketing problems under one roof: targeted response-orientated Internet advertising, behavioural targeting, search engine marketing, ad serving and Web analytics. Visit 24/7 Real Media at stand 428 to find out more.
About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing capabilities and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 20 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.
