Tara Palmer-Tomkinson’s Three’s A Crowd appoints 24/7 Real Media to exclusively sell and place advertising on its new lifestyle website
The online glossy provides news, reviews and opinions on a range of lifestyle products and services. It follows the success of Palmer-Tomkinson’s Three's A Crowd Events, one of the UK’s leading events company’s, which was floated on the London stock market last year. Palmer-Tomkinson and her celebrity friends will be giving Three's A Crowd Online exclusive access into their lives and experiences.
The website is intended to extend the Three’s A Crowd brand and provide users with shopping and lifestyle guides. Users are able to purchase movie, theatre and concert tickets, as well as clothing, music and games. It also features an exclusive online bespoke diary through which users can organise their week. They can then become part on the “InCrowd”, which allows them to manage and share their experiences with all their friends.
Commenting on the appointment, Domino Duhan, Executive Director, Three’s A Crowd Online, said: “A lot of other sites are jumping on the social networking bandwagon but we focus more on close-knit exclusive networking. Our site caters for your real friends so you can manage your life and share your experiences with the friends you want to, when you want – or it can be kept private.”
He continues: “24/7 Real Media will play a vital role in the success of the site. They have a fresh, energetic approach, the expertise needed to manage a large project such as this, and the scalability to support us as we grow.”
Sigrid Koch, VP of Media Solutions at 24/7 Real Media comments: “Three’s A Crowd is an exciting site to be working with and a great name to add to our portfolio. With increasingly hectic lifestyles from both a work and social aspect, the site focuses on how you can make the most of your time, as well as providing tools to help manage it effectively. It is therefore essential that the display advertising on the site reflects this ethos and users are served relevant ads, rather than being overloaded with useless messages. Part of the reason Three’s A Crowd chose us is because we have both the expertise and technology to allow us to do that.”
Going forward, Threes A Crowd Online will also support video advertising and sponsorship through 24/7 Real Media.
