24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA
24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA
Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers.
Channel4 is One of the First UK Clients to Use This Enhanced Feature
LONDON – March 3, 2009 – 24/7 Real Media, the leading global digital marketing company, today introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution.
Open AdStream streamlines the advertising management process while the addition of contract management automates workflow for publishers every step of the way, from sales to billing. With the added efficiency, Web publishers can now maximise resources and consolidate advertising management, ultimately increasing revenue and decreasing costs.
Contract management provides publishers with financial workflow including automated proposals, approvals, booking and invoicing order processes. It completely integrates and synchronizes with CRM, inventory management and accounting systems, and reduces inefficiencies by enabling publishers to fully manage their ad campaigns in one, easy-to-use interface. Publishers also benefit from comprehensive reporting such as extensive revenue-based reports, reducing inaccuracies and expediting business processes.
“Our contract management software enables publishers to manage sales, inventory, trafficking, billing and revenues based on ads served,” said Cyril Moynot, Managing Director of FIVIA. “The addition of FIVIA’s contract management functionality to Open AdStream delivers greater efficiency and eases the complications of billing and revenue management.”
“To increase efficiency and accuracy, publishers require a full suite solution to replace the multiple technology tools needed to manage each component of their advertising campaigns,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “After an extensive review of the market, we have chosen to partner with FIVIA to further enhance Open AdStream’s capabilities, providing clients with an industry leading comprehensive ad management solution.”
Thousands of popular Web sites use Open AdStream to manage their advertising inventory. Some already use the fully integrated end-to-end contract management directly integrated with Open AdStream. This is the case with Channel4 which now successfully streamlines its digital advertising operations into the same platform, from sales to yield management, ad serving and billing.
“We are very happy with the enhanced functionality Open AdStream brings to the table as well as the integration with FIVIA.” added Ed Couchman, Commercial Controller, Future and Digital Media Advertising of Channel4. “We now have a comprehensive technology that allows us to manage our digital advertising, together with the sales and inventory, trafficking, billing and revenue recognition. This means we can offer a better service to our agency customers and make better faster decisions which help us continue to distinguish ourselves from the competition.”
Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioural targeting with a world-class management platform, delivering all digital formats across all digital platforms.
FIVIA is an established premier provider of automated inventory, order and billing management software for the media and advertising industry. The company offers a full range of outsourced ad operations solutions, providing world-class brands with technology services to efficiently manage their businesses and improve their bottom line.
For more information on 24/7 Real Media and Open AdStream, visit www.247realmedia.co.uk.
About 24/7 Real Media.
24/7 Real Media, Inc., a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.co.uk.
24/7 Real Media: The Science of Digital Marketing.
Press Contact:
Estelle Reale
24/7 Real Media
00-33-1-56-59-69-91
estelle.reale@247realmedia.com
