Skyscanner Selects 24/7 Real Media’s Open AdStream as International Online Ad Management Platform
LONDON – November 25th, 2009 – 24/7 Real Media, the leading global digital marketing company, today announced an exclusive agreement to serve advertisements across the international Web properties of leading travel search site Skyscanner (www.skyscanner.net).
24/7 Real Media’s award-winning ad management platform, Open AdStream®, will enable Skyscanner to accelerate its international expansion by delivering highly targeted messages to a global audience in 20 different languages.
Open AdStream will deliver ads on all Skyscanner Web sites, including its recently launched domains across Asia and Europe.
“Maintaining a leadership position as an innovative travel search site is crucial to us, and 24/7 Real Media’s Open AdStream gives us the capability to do that,” said Frank Skivington, VP Commercial at Skyscanner. “The global footprint of Open AdStream means we can easily deliver precision targeted advertising messages in multiple markets.”
The adoption of Open AdStream will ensure that Skyscanner receives maximum returns on its advertising inventory by serving effective, relevant messages to its visitors. Open AdStream will also promote internal messaging and additional services on the site such as hotel or car rental searches.
“Targeted advertising and promotional messaging can be particularly lucrative for an e-commerce site like Skyscanner, as their audience is already in a buying mindset,” said Sid Khemka, Director, Publisher Solutions, 24/7 Real Media UK. “Open AdStream enables Skyscanner to reach the most relevant target audiences, allowing for the best user experience from campaigns, as well as optimal revenue generation. With 24/7 Real Media’s platform, Skyscanner also has the ability to add new markets easily as its business expands.”
Open AdStream combines the powerful business intelligence of Web analytics with robust targeting options and a sophisticated decision engine, delivering the most lucrative ad in any digital format to any digital medium. The intuitive user interface makes it easy for publishers to navigate Open AdStream’s wealth of features and capabilities for optimising campaigns to meet their unique needs.
For more information on 24/7 Real Media, visit www.247realmedia.co.uk.
For more information on 24/7 Real Media, visit www.247realmedia.co.uk.
About 24/7 Real Media
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.co.uk.
24/7 Real Media: The Science of Digital Marketing.
About Skyscanner
Skyscanner is a leading travel search site. Its headquarters are based in Edinburgh, Scotland. Skyscanner provides instant online comparison on flight prices for over 670,000 routes on over 600 airlines, as well as car hire, hotel and holiday price comparison. With Skyscanner, users can browse without having to enter specific dates or even destinations, and Skyscanner is available in 20 different languages including French, German and Spanish.
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.co.uk.
24/7 Real Media: The Science of Digital Marketing.
About Skyscanner
Skyscanner is a leading travel search site. Its headquarters are based in Edinburgh, Scotland. Skyscanner provides instant online comparison on flight prices for over 670,000 routes on over 600 airlines, as well as car hire, hotel and holiday price comparison. With Skyscanner, users can browse without having to enter specific dates or even destinations, and Skyscanner is available in 20 different languages including French, German and Spanish.
Press Contacts:James Pieslak
Cohn & Wolfe for 24/7 Real Media
+44 20 7331 5309
james.pieslak@cohnwolfe.com
