24/7 Real Media Reveals Latest Version of Ad Management Technology, Open AdStream
London– 23 March, 2010 – 24/7 Real Media Inc., the leading global digital marketing company, today released Open AdStream® 10, the latest upgrade to its renowned ad management platform for the targeting and delivery of multi-channel digital advertising. Open AdStream 10 combines 24/7 Real Media’s latest technology innovations with Omniture’s SiteCatalyst® to offer enhanced ad targeting, all within an improved user-friendly interface.
MULTI-PLATFORM DELIVERY AND IAB VAST-COMPLIANT
Open AdStream 10 enables publishers to manage digital advertising across virtually every medium and channel, including Mobile and iPhone, IPTV, VOD, and now offers new enhancements in video. The platform is compliant to the Interactive Advertising Bureau’s VAST standards for video ad management, providing enhanced capabilities in video trafficking, tracking and reporting. With ease of managing video creatives, and advanced analysis across multiple user interaction points, publishers have the flexibility to manage turn-key video advertising on their sites.
INTEGRATION WITH OMNITURE SITECATALYST
Open AdStream 10 also enables Web publishers to create more value from their inventory through 24/7 Real Media’s partnership with Omniture. This partnership allows publishers to seamlessly target and deliver ad messages directly to audience segments based on robust SiteCatalyst analytics data.
WORKFLOW ENHANCEMENTS
Furthermore, Open AdStream 10’s intuitive interface enables clients to easily navigate through the technology platform’s comprehensive set of features and functionality. With the advantage of streamlining ad management processes, publishers can improve productivity and more easily maximise the value of their inventory.
“With Open AdStream’s intuitive interface and new optimisation features, we are confident that every pixel of our ad space is contributing toward generating maximum revenue for our company,” according to Eileen Moroney, Director of Advertising Operations at Forbes Digital. “It’s clear that 24/7 Real Media designed the platform with their publisher customers’ business goals and productivity in mind."
Regarded as the premier platform for targeting and delivering ads since its first release in 1995, Open AdStream delivered more than 780 billion ads across 43,000 Web sites in the past year alone. Continual upgrades to the Open AdStream platform have consistently set new standards for innovation. 24/7 Real Media has introduced significant technology updates to Open AdStream each quarter for the past three years, ensuring publishers always have access to the very latest technology developments in a rapidly evolving digital marketplace.
“Our flagship product Open AdStream not only offers the best-of-breed, industry-leading ad serving platform, but also gives publishers access to complementary technology and data partner integrations,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media. “This strategy has enabled our clients to provide valuable offerings to their advertisers and engaging experiences for their visitors, generating the highest levels of profitability across Web pages and other digital platforms.”
About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialised Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region.
24/7 Real Media: The Science of Digital Marketing.
Press Contact:
James Pieslak
Cohn & Wolfe for 24/7 Real Media
020 7331 5309
james.pieslak@cohnwolfe.com
