Last Word Media selects Open AdStream to provide ad targeting on flagship financial titles
LONDON – 12th May 2010 – Last Word Media has chosen 24/7 Real Media’s Open AdStream® in order to effectively manage and deliver targeted advertisements on its websites, including the newest versions of the respected financial titles International Adviser and Portfolio Adviser.
Open AdStream, 24/7 Real Media’s award-winning ad management platform, will enable Last Word Media to deliver highly focused advertising to financial advisers and wealth managers through advanced online targeting capabilities. Last Word Media will also use Open AdStream’s detailed, real-time analytics to ensure they are providing complete fulfilment of their advertiser’s campaigns from every page across their network.
Mark Jennings, Head of Online at Last Word Media said: “We have just launched brand new websites for International Adviser and Portfolio Adviser, and part of their success depends on being able to give advertisers the best methods of reaching our audiences – Open AdStream provides us with the capability of doing precisely this.”
He added: “We reach a unique and discerning audience who depend on relevant, timely information, and advertising is no different in that regard. Open AdStream means we can serve and manage a range of adverts using one tool, making the sites far more effective and a more compelling proposition to potential advertisers.”
Last Word Media is an independent financial publishing company and publishes websites, magazines and runs events globally, for the quality end of the advisory market.
Open AdStream combines the powerful business intelligence of web analytics with robust targeting options and a sophisticated decision engine, delivering the most effective and targeted advertising in any digital format to any digital medium. The intuitive user interface makes it easy for publishers to navigate Open AdStream’s wealth of features and capabilities for optimising campaigns to meet their unique needs.
Sid Khemka, Director, Publisher Solutions, 24/7 Real Media UK said: “We are delighted that Last Word Media chose Open AdStream, and are confident that its cutting-edge capabilities will provide them with the most effective and market leading ad serving capabilities across all their online publications.”
For more information on 24/7 Real Media, visit www.247realmedia.co.uk.
About 24/7 Real Media
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.co.uk.
24/7 Real Media: The Science of Digital Marketing.
About Last Word Media:
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.co.uk.
24/7 Real Media: The Science of Digital Marketing.
About Last Word Media:
Last Word Media is an independent financial publishing company. It was set up in 2005 with the aim of producing magazines, web sites and running events for the quality end of the advisory market.
The first magazine, International Adviser, was launched in February 2006 and is now the leading monthly title for financial intermediaries specialising in cross-border products and tax advice.
The second was launched in October 2006. Portfolio Adviser is a monthly magazine for discretionary portfolio managers, private bankers and advisers specialising in investments. It aims to be the definitive guide for those involved in fund selection, asset allocation and portfolio construction.
Finally, there is Expert Investor Europe, a magazine which goes to an exclusive group of high-end fund selectors, institutional investors and high net worth advisers from across the continent.
