24/7 Real Media Releases the Latest Version of its Ad Management Platform, Open AdStream 11
Open AdStream 11 Brings Video Enhancements Including IAB Vast 2.0 Compliance among Other New Features
London – April 18, 2011 – 24/7 Real Media is pleased to announce the release of Open AdStream® 11, its proprietary ad management technology platform that provides publishers and ad networks with flexibility, control and the tools they need to streamline ad management operations and drive value and revenue from their inventory. Online advertising is estimated to reach £706 million for the overall display market in the UK in 2011 according to GroupM and it continues to grow at a fast pace. The release of Open AdStream 11 provides Web publishers and ad networks with the capabilities to participate in the upswing of growth in display and video advertising.
New Features Include:
- New Video Capabilities
- IAB VAST 2.0 compliance and video template and reporting enhancements
- New Creative Library
- Targeting & Optimisation Enhancements
- Optimisation of campaign inventory by site
- Workflow Developments
- Deeper third-party CRM integration workflow
- Simplified workflow and usability
Open AdStream 11 enables publishers to further maximise revenue across all platforms and mediums and demonstrates 24/7 Real Media’s continued commitment to add advanced functionality and quickly incorporate market and client priorities and requirements with each new release.
Open AdStream 11’s new video capabilities not only empower publishers to expand monetisation of more engaging video ad inventory, it also allows publishers to track, monitor and analyse the success of video campaigns running on their sites. In the evolving video space, Open AdStream 11 is built to support various emerging advertising opportunities in display, rich media and video advertising. This flexibility will provide the support that publishers need to begin and enhance video delivery, integrate with third-party platforms and much more.
Always a proponent of responsible advertising, 24/7 Real Media has upgraded Open AdStream to support the IAB Standard VAST 2.0 compliance, providing optimal tracking of companion ads and other ad elements as well as multi-part creative in-video campaigns. The support of VAST 2.0 enables efficient setup and implementation of video campaigns.
“This release demonstrates our commitment to constant innovation within our Open AdStream technology,” said Nicolle Pangis, SVP, Product Management, Global Media and Technology at 24/7 Real Media. “Open AdStream enables publishers to seamlessly incorporate video with display ad management, to offer advertisers compelling avenues for engagement and advanced insights into performance, which really drives value.”
By integrating all of the vital and progressive capabilities in one platform, Open AdStream gives website publishers a quantum leap forward in productivity, facility and potential. Open AdStream is the only ad management system that combines the technologies, services and business intelligence that publishers need most to improve results, maximise revenue and lower operational costs. From website analytics and targeting, to video and rich media capabilities and contract management, Open AdStream brings publishers a complete advertising management system, empowering them to better manage their ad delivery with ease and efficiency.
To learn more about 24/7 Real Media, visit www.247realmedia.co.uk.
About 24/7 Real Media, Inc.24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.co.uk.
24/7 Real Media: The Science of Digital Marketing
Press Contact:
Samson Adepoju
24/7 Real Media
+1 212-231-7199
Samson.adepoju@247realmedia.com
