Opodo appoints 24/7 Real Media, to exclusively sell and deliver digital advertising on its UK website
London, September 6th, 2011: Leading pan-European Online Travel Agent Opodo has selected 24/7 Real Media, a WPP company, as its digital marketing partner to entice advertisers to its UK website. Through this partnership, Opodo joins 24/7 Real Media’s Global Web Alliance, a collection of thousands of quality Web publishers around the globe serving display, rich media, and video advertising. Opodo also uses 24/7 Real Media’s award-wining ad management platform technology, Open AdStream®, to deliver targeted advertisements. The new partnership is an integral part of Opodo’s strategy to maximise the marketing opportunities available on the Opodo.co.uk site whilst ensuring that the Opodo customers continue to enjoy a positive user experience.
Opodo needed a partner that had the experience to optimise the ad inventory available on its site. The company also wanted to attract the right type of advertiser and to make the most of its affluent, ABC1 audience.
Opodo selected 24/7 Real Media due to its in-depth knowledge, experience and understanding of the digital advertising sector. As Leo Purcell, Commercial Director at Opodo UK, explains: “Our challenge to 24/7 Real Media is to create additional value for our business by attracting and retaining new advertising partners whilst maintaining the relevance and integrity of the user experience of our site.
We are confident that 24/7 Real Media, an innovative leader in digital marketing industry with one of the largest media businesses in the UK, can meet these objectives and offer us best-of-breed ad management technology and services.”
As part of the contract, Opodo will be using Open AdStream to deliver targeted advertisements and provide detailed reporting and real-time analytics to advertisers.
Darren Hamer, Director, New Business & Operations, at 24/7 Real Media, commented: “24/7 Real Media’s experience in the travel marketplace coupled with our advanced technology offering means we can provide strong proposition and generate results and revenue for both the site and potential advertisers.”
Not only does 24/7 Real Media’s Global Web Alliance offer the third largest reach in the UK, it also offers advanced targeting capabilities, which include behavioural targeting, demographic targeting, daypart targeting, retargeting, geodemographic and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including mobile, multiplatform, rich media and video formats.
24/7 Real Media is a member of IASH (Internet Advertising Sales Houses) and adheres to industry best practices and its code of conduct.
About Opodo
Opodo is a Pan-European Online Travel Agent with access to over 500 airlines, 150,000 hotel properties and more than 7,000 car rental locations worldwide. Opodo is part of the Odigeo group, a global travel business operating in 27 countries and serving more than 10 million customers each year.
About 24/7 Real media
24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.co.uk.
