Press Releases
- 24/7 Real Media adds Real-Time Bidding (RTB) capabilities
February 28, 2012 - 24/7 Real Media, WPP’s marketing technology company, today announced the availability of real-time bidding (RTB) to UK publishers within its proprietary ad management technology, Open AdStream®.
- Nicolle Pangis Named President, 24/7 Real Media, Europe
December 14, 2011 - 24/7 Real Media, Inc., WPP’s marketing technology company, today announced the appointment of Nicolle Pangis to the new role of President, Europe.
- 24/7 Real Media Acquires Digital Video Advertising Company, Panache
December 6, 2011 - 24/7 Real Media, Inc., WPP’s marketing technology company, today announced its acquisition of Panache®, a leader in digital video advertising fulfillment software and services.
- 24/7 Real Media Closes the Gap Between Online Publishers and Advertising Dollars
October 13, 2011 - 24/7 Real Media announced today its new offering, 24/7 Connect: an exclusive pipeline between digital advertising spend and premium inventory.
- 24/7 Real Media Announces New Marketing Leadership
October 5th 2011 - NEW YORK – October 5, 2011 – 24/7 Real Media announced today the appointment of Peter Jurew and Sandy Drayton to newly-created leadership positions within 24/7 Real Media’s expanded global marketing organisation.
- Opodo appoints 24/7 Real Media, to exclusively sell and deliver digital advertising on its UK website
London - September 6, 2011 - Leading pan-European Online Travel Agent Opodo has selected 24/7 Real Media, a WPP company, as its digital marketing partner to entice advertisers to its UK website. Through this partnership, Opodo joins 24/7 Real Media’s Global Web Alliance, a collection of thousands of quality Web publishers around the globe serving display, rich media, and video advertising. Opodo also uses 24/7 Real Media’s award-wining ad management platform technology, Open AdStream®, to deliver targeted advertisements.
- 24/7 Real Media Releases the Latest Version of its Ad Management Platform, Open AdStream 11
April 18th 2011 - Open AdStream 11 Brings Video Enhancements Including IAB Vast 2.0 Compliance among Other New Features
- 24/7 Real Media Adds Mobile Enhancements to the Newest Release of Open AdStream 10
October 18, 2010 - Platform Updates Enable Advanced Mobile, Rich Media and Video Management
- 24/7 Real Media and Maxifier Win Ad Technology Platform Award
June 21, 2010 - 24/7 Real Media, Inc. and Maxifier, a division of Magenta Technology Ltd., won the Ad Technology Platform award, for Maxifier, the 24/7 Real Media’s Open Ad Stream Optimization Module. The category was competitive, with seven other companies shortlisted at the Association of Online Publisher’s (AOP's) ninth Digital Publishing Awards on June 10.
